Trade Dress Protection – Comparative Study of The Global and Indian Position
-Arjun Garg And Alfred Aaron Joseph**
What is a Trade Dress? Trade Dress refers to a product’s visual appearance, such as packaging, form, and colour combination, that competitors can register or protect in terms of their company and services. It aids consumers in recognizing the product and distinguishing it from others; it also aids an illiterate consumer in distinguishing the goods based on their packaging.
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